Citation Tracker

Find, fix, and track local citations in one place

00 Header

Everything you need to keep on top of citations

Track existing citations

Full NAP audit

Find new citation sites

Identify duplicate listings

Easily manage citation work

White-label reports

14 day free trial No card needed

Uncover new citation opportunities

Remove the guesswork and legwork of finding the best citation sites. Citation Tracker automatically scans the web to find the most valuable and important sites to get listed on.

01 Uncovernewcitationopportunities

Find and fix errors in existing listings

Give existing citations a clean bill of health. Your citation health check reveals NAP (Name/Address/Phone Number) errors and duplicate listings that need your attention.

02 Findandfixerrors
“BrightLocal has become integral in executing our local SEO campaigns successfully. Our team has saved countless hours letting the Citation Tracker tool do day-to-day legwork for us.”
Jamie Sellars - Return on Digital
Jamie Sellars
Return on Digital

Close the gap on the competition

See a list of citations and business mentions that your top five competitors have, that you don’t. Competitor insights make easy work of finding hyper-relevant new citations sites for your business.

03 Closethegap

Easily manage citation workflow

Ditch the need for yet another spreadsheet. Use super-clear workflow features to manage, coordinate, and stay on top of progress.

04 Easilymanagecitationworkflow

Share the impact of your efforts

Demonstrate ongoing value to clients with easy-to-understand white-labeled reports that show improvement in citation accuracy and citation growth over time.

05 Sharetheimpactofyourefforts

Start tracking and improving your citations today!

Don’t just take our word for it…

“I have used several different citation tools but BrightLocal is still at the top of my list, the citation building and tracking resources are perfection!”
William Chan - Inbound Law Marketing
William Chan
Inbound Law Marketing
"Citation Tracker helps us to identify new opportunities. I highly recommend it to other agencies."
Gareth Simpson - GWS Media
Gareth Simpson
GWS Media
"I have tried several other citation management tools and this is by far the best and easiest to use and set up. I would highly recommend it!"
Lindsay Marty - Marketing Consultant
Lindsay Marty
Marketing Consultant


How do I find local citations?

Finding citations yourself can be incredibly time-consuming. You’ll need to go on a hunt for business directories. Fortunately, you’ll find a full list of business directories on the BrightLocal site.

Keeping track of these citations is tricky, though. There are so many that keeping on top of them can become an ongoing, laborious task. When you use BrightLocal's Citation Tracker, all the hard work is done for you. The tool helps you see where you’re listed and what needs updating or changing.

How do I build citations?

There are a few different ways to build citations. Two of the most common are by manually building them on citation sites yourself, or by submitting business data to a local data aggregator.

Both can be time-consuming and expensive, but at BrightLocal we’ve created a simple Citation Building service where we do all the hard work and manual submissions for you.

Not only that, but we also offer a local data aggregator service that submits to the major aggregator networks, too.

What is a citation audit?

A citation audit is a full, top-down view of your citation profile. When you use Citation Tracker, you’ll be provided with a full report that includes:

- Existing citations
- A full NAP audit - What is NAP?
- Duplicate listings
- Missing citation sites you can add your business to, including those that your competitors are listed on, which you aren’t!

A citation audit will let you work out exactly what you need to do for your citation profile.

How do I find my existing citations and update them?

Citation Tracker lets you do exactly this. All you need to do is set up a Citation Tracker report.

Once you’ve set it up,you can read our guide on show to understand your Citation Tracker report, which will let you know what you can do with this data.

Customer Reviews

"As a full-service digital marketing agency, it is important that the tools we use provide value and efficiency for both ourselves and our clients. The Citation Tracker tool is a great way to quickly show clients the status of their business's citations and allows us to easily track changes and provide a status report as needed."
Desiree Meyer
Local Market Director, Captiva Marketing
"The Citation Tracker is incredibly valuable for identifying potential risks and opportunities relative to the local market. While key citations are very important, I love how this tool analyzes competitors instead of only relying on a pre-set list."
Devon Bate
Co-CEO, SEO Brothers
"This tool is extremely helpful for understanding where my clients are listed online already and what information is accurate or not. I also love the ability to keep notes on individual citations for ongoing monitoring."
Shelly Cihan
CEO & Founder, Rooted Rock Marketing