Claire has written 31 articles
In this episode, we speak to Google Business Profile Platinum Product Expert, Marketing Metrology‘s Stefan Somborac, about what it’s like to volunteer to help, and most importantly learn from, local ...
If your Google Business Profile (GBP) listing falls into a category that would be considered an ‘attraction’ by Google, you might see buttons like this appearing in your New Merchant ...
Schema might not be a ranking factor, but that doesn’t mean you can leave it in the ‘to do’ pile. In this episode, structured markup master Crystal Carter lifts the ...
In this episode, Near Media‘s Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, ...
In this episode, Sterling Sky’s Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, ...
In this episode, Uberall’s Krystal Taing shares her obsession with multi-location SEO, slings her pet peeves into Room 404, and delivers a rousing 5-point plan for scaling enterprise local SEO ...
In the last few years, I’ve taken Google’s monopoly in search for granted, and indeed I have cemented that dominance by turning to Google to help me out in a ...
Once you’ve claimed and optimized your Google Business Profile (formerly Google My Business) you’re ready to start checking out some of the richer features and functionality. These Google Business Profile (GBP) ...
Keeping your Google Business Profile (formerly Google My Business) information accurate and up to date helps customers and Google alike. Just like your website, you want to actively manage and ...
Google Business Profile (formerly known as Google My Business) attributes have long been a feature of Google Business Profiles, used to convey useful details about a local business to search ...
Much has been written on the Millennial and Gen Z dislike of phone calls—often in reference to the anxiety experienced from making and receiving them. “I’m sorry I didn’t answer ...
Google Business Profile (formerly known as Google My Business) Posts were rolled out by Google in 2017. Since then, there’s been a lot of confusion about the best practices for ...
We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life. Internet users are inherently visual creatures, with approximately ...
As a business owner or marketer for a local business, harnessing, analyzing, and then acting on data can be a daunting prospect. It’s not just a question of knowing where ...